Client: The Minor Firm (see below to for a selection of images from the full set).

Background: The Minor Firm, of Dalton, Georgia, reached out for branding imagery to revamp their online presence and showcase their unique blend of sophisticated work, professionalism and client partnership.

Strategy: In our initial consultation, the team at The Minor Firm expressed their dedication to professionalism, trustworthiness, and fostering genuine partnerships with their clients. They emphasized the importance of highlighting their expertise in various legal fields while also showcasing their inviting atmosphere and collaborative team dynamic. To bring their vision to life, we strategized to capture a series of images that would convey their expertise, commitment to client success, and welcoming environment.

Execution: We began our session with outdoor headshots in their trademark brick breezeway, followed by an attorney group shot under their logo sign. Then we captured candid moments of attorney meetings, client consultations, real estate closings, and deposition proceedings, showcasing The Minor Firm's dedication to their clients' needs. We also captured images of the firm's inviting atmosphere, providing a glimpse into the social aspect of working at The Minor Firm. Together we created stragegic images to personalize their website, social media platforms, and marketing materials, effectively conveying The Minor Firm's commitment to excellence, spirit of collaboration and client-centered approach.