Client: Bill Donges, VP of Medlytix, technology company (selection from full set of images below).

Background: Bill reached out to me to capture branding images for his company, Medlytix, a cutting edge tech company that works with healthcare providers and billing companies to enhance efficiencies in revenue management by improving cash flow and strengthening the overall fiscal bottom line. As a leader in the technology field, Medlytix's website needed to show off their amazing team and modern aesthetic.

Strategy: After collaborating with Medlytix executives and their marketing team at Atlanta-based Syrup Marketing, we established a vision for photography that would compliment Medlytix's new website. We arrived at a modern, tech savvy, relaxed aesthetic that informed our shot list, wardrobe and shoot locale.

Execution: With 70+ team members featured, we were able to showcase the most important aspects of their work culture by using a modern workspace as our backdrop, and creating a schedule that included headshots in the beginning, and efficiently rotating groupings in and out of our shooting spaces.