Client: Stafford Weber, Luxury Realtor with Dorsey Alston Realtors (selection of images from full set below).

Background: In the midst of building her own personal realtor website, Stafford realized that she needed some branding photos to create some visual interest and give her clients a peek behind the curtain at her day to day. She wanted lifestyle shots of her in professional mode, as well as lifestyle shots of her working behind the scenes to create contracts and close deals.

Strategy: Stafford wanted images that she could use not only on her website, but also on social media, mailers, etc. She wanted her images to show her as a professional/executive, yet also friendly, approachable, energetic and knowledgeable.

Execution: Using Stafford's beautiful Buckhead home as our backdrop, we began our shoot with outdoor professional lifestyle headshots. We then moved into doorway and other outdoor photos that showed her in her typical professional attire. When we moved indoors, Weber opted for a more relaxed look, as we created environmental portraiture of her talking to clients on the phone, drafting contracts, writing thank you notes to clients and staging a home showing.