Client: Lori Ethridge, Luxury Realtor with Dorsey Alston Realtors (selection of images from full set below).

Background: Lori recently her passion for real estate career after many years of serving in the ministry. Wanting to connect with potential clients on social media, mailers, etc., she reached out to me to help her craft a shoot that would resonate with home buyers of various ages and communities.

Strategy: Lori wanted images that she could use not only on her website, but also on social media, mailers, etc. She wanted her images to show her working in various home settings, and to highlight her professional, energetic, trustworthy (faith-driven) approach to her work. We also wanted to show all the ways Lori goes the extra mile for her clients.

Execution: Using Lori's beautiful Vinings home as our backdrop, we rotated through various outfits and indoor/outdoor spaces, capturing her prep work of fluffing pillows, staging and measuring for showings. We also captured behind the scenes shots of her working on her computer, phone and writing desk. We also did some beautiful natural light headshots for maximum warmth and approachability.