Client: Katherine Crone Wilson and EJ Stern of Fractional Law Firm CMO (selection from of full set of images below).

Background: Business partners, Katherine and EJ, reached out to me because they needed fresh, modern photos to fill the website and social media feeds for their newly formed lawyer-targeted fractional CMO business.

Strategy: During my pre-shoot consultation with Katherine and EJ, they explained that they needed modern, professional images depicting them collaborating and strategizing, both in relaxed and professional environments, in multiple outfits and with various backdrops. Because their target clients are law firms who need help with business development and marketing, they needed to show off their energy, professionalism, savviness and expertise in images. They also needed several relaxed/modern headshots.

Execution: In a mixed use development with diverse storefronts, we shot multiple lifestyle working images in various outdoor settings, and incorporated an outfit change. We did several sets of headshots with different backdrops. We ended indoors in a modern workspace, depicting Katherine and EJ conducting a sticky note strategy session.