Client: Jacy Pitts, MS, RD, LD, CEDS-S, Owner, Counselor and Visionary, eatwellgeorgia (selection from full set of images below).

Background: While eatwellgeorgia's website was undergoing a massive overhaul, Jacy reached out because she wanted some beautiful, colorful updated photography that complimented her new fun and colorful website, while also showcasing her group of dietitians and offices.

Strategy: Jacy wanted her branding photos to depict her team's deep commitment to partnering with their clients to explore the possibilities of a peaceful relationship with food. After talking through her her vision for her website, we arrived at a cheerful, colorful, inviting and non-clinical aesthetic for her website's photos. Jacy also wanted to highlight the closeness of her team, and their unique spirit of collaboration by capturing lots of images of the dietitians working together.

Execution: We spent a portion of our time capturing the dietitians collaborating in various scenarios in the kitchen and meeting spaces. We spent the balance of our time together capturing environmental headshots (and group shots) in the office (to show off the colorful office setting) and also outside for a different look.