Client: Bryan Baer, JD, The Baer Law Firm (see below to for a selection of images from the full set).

Background: Bryan, a talented personal injury and medical malpractice attorney, reached out to me because he was updating the website of his Atlanta-based namesake law firm.

Strategy: During our consultation, Bryan shared that he and his team are professional, approachable, hard-working, friendly and experts in their field. Bryan said that there was truly a spirit of collaboration between he, his team of paralegals, his wife who runs operations, and their law school clerk, and that he really wanted that to come through in his images. To achieve that, we strategized to create imagery that showed working/collaboration shots of the people of his firm, their work environment, interaction with clients, and some outdoor headshots and team shots.

Execution: We divided our time among (1) outdoor headshots and group shots, (2) board room shots, (3) client interaction shots and (4) firm culture shots. They did one outfit change in order to create some variety in their image set for the website.