Client: Bodker, Ramsey, Andrews, Winograd & Wildstein, P.C. ("BRAWW Law") (see below to for a selection of images from the full set).

Background: BRAWW Law reached out to me initially because they wanted a beautiful group photo to use for their Christmas card. However, after talking with me and taking a full inventory of their needs, they ultimately realized that updating branding images in the process would be beneficial to their practice, and give them the ability to show off their talented team of attorneys and spirit of collaboration on their website.

Strategy: During our consultation, Marketing guru Katherine Wilson of Fractional Law Firm CMO, and brilliant in-house Marketing Coordinator, Samantha Delgado, shared that that BRAWW Law wanted to showcase their polished, modern, professional, approachable, team, and depict a true cross-section of their practice. Also, since there is a thriving team of associates at BRAWW Law, they wanted imagery that captured them working together, and with the partners of the practice. And with their strong culture of mentorship, they also wanted opportunities to show partners, engaging with associates. And finally, since they are devoted to their clients, they also wanted images that showed that. To achieve their goals, we strategized to create imagery that showed collaboration style shots of the associates and partners, associates working together, mentorship shots, client interactions and various group shots. We decided on the outdoor and indoor spaces of the firm for our backdrop.

Execution: We divided our time among (1) outdoor group shots, (2) outdoor lifestyle shots, (3) conference room shots, (4) office shots and (5) common area shots. In these various settings, we were able to capture the associates-partner collaboration, associates working together, mentorship shots, client interactions and various group shots.